The Cultural Creatives: How 50 Million People Are Changing the World is a nonfiction social sciences and sociology book by sociologist Paul H. Ray and psychologist Sherry Ruth Anderson, first published in 2000. The authors introduced the term "Cultural Creatives" to describe a large segment in Western society that has recently developed beyond the standard paradigm of modernists or progressives versus traditionalists or conservatives. Ray and Anderson claim to have found that 50 million adult Americans (slightly over one quarter of the adult population) can now be identified as belonging to this group. They estimated that there were an additional 80–90 million "Cultural Creatives" in Europe as of 2000.
- from Wikipedia: The Cultural Creatives